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  Elizabeth Financial Center Closing
Our Elizabeth Financial Center will be closed Saturday, April 13th, Monday, April 15th and Tuesday, April 16th due to Financial Center repairs. This location will reopen on Wednesday, April 17th. Read More

For your convenience, please visit one of the following full-service locations during this time:

Union Financial Center
1350 Galloping Hill Rd.
Union, NJ 07083

Cranford Financial Center
213 South Avenue
Cranford, NJ 07016

Account information can also be accessed 24/7 through our online banking, mobile banking and telephone banking platforms. We apologize for the inconvenience.

Carmen Rivera

Carmen Rivera

VP / Market Manager

Work: 908-653-1720
Cell: 973-908-2380

Banking with me is one of the best business decisions you can make. For me, business development is about building strong relationships with people and being passionate about it. With almost 20 years of experience and a thorough knowledge of the local Union County market, I can show you how to streamline your banking to help increase your bottom line. I care deeply about business owners’ goals and am fully committed to helping them achieve them.

My mission in life is to help care for as many people as possible – building strong communities by making a difference one person at a time. In my free time, you can usually find me volunteering on a variety of boards in Union County or spending time with my family and friends.

Strong Community Ties


  • Josephine’s Place Committee Member
  • Elizabeth Coalition to House the Homeless Board Member
  • Lou Costello Sportsman Club Board Member
  • Greater Elizabeth Chamber of Commerce Board Member


  • Elizabeth Coalition Spirit of Joanie Award
  • Vale La Pena Service Award, Boys and Girls Club of America
  • Elizabeth Avenue Partnership Award
  • Woman of the Year Award, Lou Costello Sportsman Club
  • Outstanding Conservation Partner, Groundwork Elizabeth


“Carmen is an absolute asset to the banking world. She walked me through my most recent business acquisition with professionalism and kindness. Carmen’s customer service and dedication to her field are top notch! I frequently recommend her services to my colleagues and friends and will continue to do so!”
– Owner, Block & Zuckerman

“Carmen is one of the most remarkable women I know. She is dedicated to serving her clients and bringing about the most positive and beneficial outcome for all. In addition to being a phenomenal banking representative, Carmen gives back to the community. We can’t thank her enough.”
– Executive Director, Josephine’s Place

“Carmen has proven time and time again to be a most competent and formidable partner. As a leader, she brings a wealth of information, unbelievable perspective, depth and enthusiasm to everything that she does. She has an uncanny ability to connect, complement and commit. Her interactions are positive and collaborative.”
– Business Development Director, Greater Elizabeth Chamber of Commerce